Steve Neale Genre Theory

Steve Neale believe in the theory of repetition and difference. By this he means films of a type should include features that are similar but also includes features that are different, as difference is essential to keep the genre interesting. Genres are important as they allow the audience to understand the text and helps them identify similar aspects. It is also important to producers as the film has a guarantee of success and makes it easier to target audience. 
Nealle states that a film must match a genres conventions to be identified as part of that genre, but must subvert the conventions enough to be considered unique. Our music fits in with his theory as it it is formulaic and full of stereotypes of a typical teenage relationship that you would usually expect to find in music videos. However at the end the couple end up getting back together which challenges this idea as you usually expect in music videos that the protagonist has moved on from the relationship. This insures that by creating a formulaic video we know it will appeal to a wide target audience, but is also still interesting by the twist at the end.