Codes and Conventions we will be using

After looking at Radioactive by Imagine Dragons which is the same genre to what we would like to do we have decided to use the following codes and conventions in our music video:

• Narrative- by using a narrative it allows us to be creative with a story-line and narratives are becoming more and more popular as they help videos stand out compared to others. They also help to hold the audiences attention and makes the video more memorable.
• Editing on the beat- this will help our music video to flow and look professional. This links in well with Andrew Goodwin's theory. Editing in the indie genre is also made to give an old fashioned effect. 
• Mise-en-scene- in indie music videos this is especially important as it helps to portray the genre and make is clear what it is. Costumes help to give the character an identity, however our costume will be linking to the title of our song 'sweater weather' as she will be wearing a sweater but helps the audience to identify what time of year it is. Makeup is also just as important because it can help set the era it is set in. Mise-en-scene will help portray the narrative much easier.
  
• Camera- close up shots are commonly used at the start of music videos to introduce the character or artist as well as full length shots to show the setting, crane shots and tilts or pans to help tell the story and show off the location.
  
• Setting- indie videos are usually made on a low budget, filmed outdoors where it's easy to get to and are mainly focused on the use of artistic shots and shots of the artist themselves.