Thursday 8 February 2018

How our ideas have developed

Since we started the initial planning of our video our ideas have changed a lot. I feel like our initial ideas were very cliche and we thought that this was the best way to get our narrative across, however we have moved away from this as our video has developed as we wanted our video to be relatable  to our audience and we felt that by making it stereotypical and over the top wasn't the best way to do this as it isn't what happens in real life. We have focused a lot on our video being natural and emphasising this through the settings and the way we have represented our protagonist. We have used the same locations we had initially chosen such as the beach, the woods, Ottery St Mary and the abandoned warehouse but the shots have changed quite a bit since creating our storyboard and animatic. Our narrative is still based on a break-up, but when doing our pitch our audience said our initial ideas weren't clear enough so this is something we have also worked on. I think our developed ideas work well and flow a lot better than our initial ideas would have and that we were too ambitious at the start, as we want to make a product that appeals to our audience.

When creating our animatic we also highlighted that close-up shots are a common convention of music videos and that we were going to include. However, we decided not to use any as we are representing women as one and she is more of a symbol rather than an object.

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