Normally, a record label will hire a production company with an executive producer. The producer than takes charge of putting together a reliable team which will include a director, photographer, production manager, set designer and many more depending on the videos theme. They would then have meetings between the a video production team to create the vision for the video. After this a budget then has to be approved to allow the executive producer to hire a studio, wardrobe, hair and makeup and technical crew that all fits within the budget. The final process is to them edit the video and go through an intensive approval process before being released to the client.
What is the purpose of a music video?
Music videos are a vital role in the music
industry as they allow an artist to promote and promote their new material, so
can have a huge impact on the success of an artist. A lot of artists,
especially in the indie/alternative genre that I have been researching use
music videos so they are able to include footage of themselves performing at a concert,
so they are able to show their audience their energy, making them want to go
and see the band perform live themselves. From a narrative point of view, music
videos can also create a better understanding of the songs lyrics, as well as
providing entertainment. Artists can also use product placement in their
videos, by featuring a product to promote, as well as themselves. Artists and
companies use music videos as a visual aid for whats going in the song, as well
as the video being something to visually remember for the audience whether it
was good or bad. An example of how a good video can impact sales of a song is
Micheal Jackson's 'Thriller', which became so popular due to how different and
unique it was compared the newly released videos of its time. He understood the
importance of having a video that stood out, spending $500,000 which was a big
investment then, but undoubtedly paid off.
Famous video directors?
Listed below are just a few of the most famous music video directors who are known for pushing boundaries this year:
- Dave Meyers & The Little Homies- For the last 20 years, Meyers has been producing some of the best award-winning videos, collaborating with artists from all backgrounds and genres such as Missy Elliot, Jay Z and Britney Spears, Most recently he has worked with Kendrick Lamar and his manager Dave Free, who call themselves 'The Lil Homies', in his 2017 videos 'HUMBLE' and 'LOYALTY'.
- Melina Matsoukas- Matsoukas is the woman behind Beyonce's video for 'Formation' and focuses on working on videos that star powerful female pop stars such as Lady Gaga, Whitney Houston, Rihanna and Beyonce. She has been making videos for over a decade and has won a couple of Grammy's for her work in the industry.
- Grant Singer- His career began with a dream to make 'transgressive music videos' with a punk aesthetic. In the past two years he has directed videos for some of the most well-known artists such as Lorde, Taylor Swift, Ariana Grande and The Weeknd. He is known for his balance of risk-taking artistry and mainstream accessibility.
How much does a music video cost to shoot?
The cost to produce a music video can vary a lot, however the average price range to produce a professional music video can range from $20,000 to $500,000. There are video that can be much higher, in the seven figure range but those are exceptions overall. Some of the most expensive videos made so far are:
- Michael Jackson andJanet Jackson
- Madonna
- Madonna
- Madonna
How does an audience access music videos?
Music videos are still very much accessed through TV, with channels such as MTV keeping videos current with channels dedicated to all genres. As well as this YouTube has become one of the leading sources, with access to independent and major record labels and artists all for free. Vimeo is a smaller site that competes with YouTube and also gives free access to HD videos.
By doing this research it has given me a strong insight into the music video industry, as well as a clear understanding of what an audience nowadays are after when it comes to current music videos as there is so much competition.
No comments:
Post a Comment